1Authors card · saved

Authors The people who write your posts. Their name, photo and LinkedIn appear on each post, and Google and AI tools use them to know who wrote it.

JS

Jana SmolnikarHead of growth · 14 posts

inX

MK

Marko KovačFounder · 6 posts

in

AL

Ana LipnikNo posts yet

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Shows on posts when you publish.

The icons show which profiles each author has. "Add LinkedIn" is a soft nudge, not an error: the field stays optional.

2Edit author · filled

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JS

From your images or upload a new one. Square works best.

Name

Jana Smolnikar

Job title optional

Head of growth

ProfilesLinks readers can follow, and that show search engines this is a real person.

inlinkedin.com/in/janasmolnikar

X, GitHub, Instagram, a personal site…

About page on your site optional

crumbandco.com/team/jana

If this person has a page on your site, the byline links to it.

3Blog post · choose the author

Post detailsHow to price a wedding cake

Date

12 March 2026

Author

JSJana SmolnikarHead of growth▾

JSJana SmolnikarinX

MKMarko Kovačin

ALAna Lipnik

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Today the post author is free text, and matching it to an author's profile depends on typing the name exactly. A picker removes that guesswork. New posts start with the first author.

4What search engines get (hidden, for reference)

"author": { "@type": "Person", "name": "Jana Smolnikar", "jobTitle": "Head of growth", "image": "https://cdn.dotsy.site/…/jana.webp", "url": "https://crumbandco.com/team/jana", "sameAs": [ "https://www.linkedin.com/in/janasmolnikar", "https://x.com/janasmol" ] }

No backend change for this part: url and up to 4 sameAs links already exist. LinkedIn is just the first sameAs entry, found by its domain when the form loads.

5Live blog post · visible author (new)

crumbandco.com/blog/how-to-price-a-wedding-cake

Pricing

How to price a wedding cake without underselling your time

JS

Jana SmolnikarHead of growth · 12 March 2026 · 6 min read

inX

Most bakers price by the slice and forget the hours. Here is the method we use: count every hour, from the first tasting to delivery, then add ingredients and a margin you can live with.

A three-tier cake for 120 guests takes about 14 hours across four days…

JS

Written by Jana Smolnikar Head of growth at Crumb & Co.

inLinkedIn XX More posts by Jana →

The byline follows the site's own fonts and colours. Sites that already have a byline in their post template are left alone, so we never show two. A short bio line in the box would need a new "Bio" field (open question).